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  O ṁ   ajñ ā na-timir ā ndhasya jñ ā n ā ñ jana- ś al ā kay ā   cak ṣ ur unm ī lita ṁ yena tasmai ś r ī -gurave nama ḥ I had joined ISKCON movement in the year 2006. The first two years I wasn’t very convinced of the Book Distribution Marathons. The main reason I thought was that I am hopeless in marketing anything. But then I satisfied my ego by finding a good number of reasons like, we should not ‘sell’ Bhagavad-gita it will lose its value. Or sometimes to avoid debate or arguments I would simply say I don’t have time. On December 3, 2007, I realized that Book Distribution Holds some Value when we were volunteering for a big Ayyapa Festival program through our college on the BKC grounds (Mumbai). And a Mataji came inside with some books. I was so happy to see a devotee face, I had bhagavad gita so I bought some small books – path of perfection, journey to other planets etc. And 3 of my classmates got themselves a Bhagavad gita. That day I understood, how it was worth ac

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